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Listen up, folks – if you’re serious about building a badass brand, you gotta get real about your logo. That means establishing a killer dialogue with your designer and making damn sure you’re both on the same page. Do you want a logo that’s gonna slay the competition and accurately reflect your company’s vision and values? Then you gotta put in the work.

A good logo isn’t just some pretty picture you spend $5 from some international website – it’s the face of your brand and can make or break your business. That’s why it’s crucial to work closely with your designer and explore all aspects of the design process. From color schemes to font choices, every detail counts. And if you’re really serious about making a splash, don’t be afraid to think outside the box and take some risks.

So, if you’re ready to take your brand to the next level, it’s time to step up your logo game. Get that communication flowing and work with Kevin to create a logo that’s gonna slay. Trust me- your competitors won’t know what hit ’em.

It’s a win-win that’s too good to pass up.

Branding

Client: National Safety Council Nebraska

Campaign: Distracted Driving Affected Me

Conversation with the client culminating concept

Effective communication is crucial when working with clients. It’s essential to establish a good dialogue and ensure that the brainstorming process has been thorough, so everyone is on the same page. By understanding the client’s vision and guiding them toward new, unexplored directions, you can create successful outcomes that exceed their expectations. That’s why clear and concise communication is the key to a fruitful collaboration.

Kevin:

To make the design stand out on its own on bumper stickers, pendants, and other items, consider incorporating the word “ME” in the middle and connecting it to the heart. This way, the design can be used on its own without the need for additional words or phrases.

Client:

Love the concept –

A couple of things to ponder – what does the “Me” standing alone say to the viewer – does it indicate that this is all about “Me” and not a public/family safety issue – can we change the text to make it a little less about “Me”? I don’t know the answer – just pondering … maybe we want people to selfishly think about how this is about “Me”? If something happens to a family member – it is about ME too. How do we express that message without being egotistical?

Another concern – how can we make sure that when people see this logo they understand that this is OUR program and that we aren’t just another sponsor of the initiative?

I’d also like to think through how we “animate” this logo so that on TV spots people see it, understand that it is our initiative and get goosebumps about the messaging … thoughts?

Kevin:

Cool animation would be a woman revisiting a grave site and wearing a red scarf and she pulls the scarf off her neck and lets it go as the wind blows. The red scarf blows into the shape of the heart I have here.

I think the ‘me’ is not egotistical but individual to the person as everyone deals with loss differently.

Client:

Well shit – that gave me shivers… exactly what I was looking for… now I’m sitting in my office crying

How do we make sure people get that this is a NSCN initiative?

Damn you’re good

Kevin:

We can place NSCN under the ribbon along the bottom.

Client:

Thanks so much! Not sure why we aren’t working together more. oh, I know – most of the stuff we do is boring and not a good creative outlet for my creative friend.