As a company, you want someone who can handle all aspects of the job so you don’t have to worry about who will design the job, do the photo shoot, print the job, host the website, do the vehicle wrap or embroider and screen print your apparel. With Dill’s connections to the world, he can do all the legwork for you. All you need to worry about is what flavor of cappuccino you’re going to order the morning you present the finished product to your boss and say, “I just made you look REALLY good.” Who knows? A raise may be in the works after is all said and done.
The Basic idea is fairly simple, your business develops a list of customers and then you communicate with that list on a regular basis. This gives the company the ability to stay at the forefront of your potential clients’ minds. And more importantly, you become the Authority, in your field.
Then when someone in your list makes a buying decision, who do you think they are more likely to go with? The company he or she thinks of as an Authority, or some newcomer with little or no reputation?
You might be thinking “Sounds nice, but what does this have to do with me? I don’t have a online business. My question is, do you have a website? A blog? Facebook fan page? Do you communicate with your clients via email? If you do then your business is, at least in part, web based.
Consider the fact that people are spending more and more time on the internet than ever before. They are doing more online shopping. And they are looking for companies that do exactly what your company does – on the web.
It’s time to start applying online marketing principles to your Company!
So, your list, you really should have one. As in, if you don’t have one, you should make one right now.
Don’t worry. It’s easy to do and I know this sounds shocking but, I can help!